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CRM & Leads
CRM & Leads
Capture every lead, work your pipeline, and convert clients into transactions.
Welcome to the Done-Deal CRM
What the Done-Deal CRM is, how it fits alongside Forms & Contracts, and a quick tour of the CRM workspace — pipeline, Smart Lists, and Action Plans.
Working your lead pipeline
How the lead pipeline board works — buyer and seller pipelines, stages, drag-and-drop moves, lead temperature, and next actions that keep leads warm.
Capturing leads automatically
The four ways leads reach your pipeline — Zillow, Realtor.com, and Homes.com inquiry emails, calls Remy answers, CSV import, and adding leads by hand.
Using Smart Lists
How Smart Lists keep your follow-up honest — the five built-in lists, including All leads, and how to build custom lists from your own filters.
Automating follow-up with Action Plans
How Action Plans run scheduled follow-up for a lead — enrolling, what each step does, follow-up call tasks, and how a plan ends or is stopped.
The lead page: timeline, drafts, and suggestions
What you'll find on a lead's page — the activity timeline, AI reply drafts written from the lead's actual inquiry, and stage suggestions you approve.
Lead source reports: what's actually working
How the Reports page shows which lead sources produce real clients — reading the source breakdown and using it to decide where your money works.
Converting a lead into a transaction
The handoff from CRM to transaction coordination — converting a signed lead, what carries over, and how archiving and permanent deletion work.